About Christine
Hey, I’m Christine.
I’m a Business Mentor and Identity Coach for women who know they were born for more.
Women with real expertise, lived wisdom, ambition, intuition and a message they’re here to share.
I help them turn what they know, what they’ve lived and what they’re here to create into a personal brand, body of work and business that makes money and has meaning // makes an impact and income.
The women I work with are not here to copy someone else’s formula.
They’re here to bring together their career experience, innate gifts, message and purpose, and turn it into meaningful work that creates money, freedom and impact.
my mission
My mission is to help women redefine what it means to be rich.
To get money into the hands of good people who want to do good things in the world.
And to help women become the version of themselves they always knew they were, but didn’t always feel like they were allowed to be.
I believe women can have it all.
The money. The meaning. The freedom. The impact. The life and business that feel like theirs.
That’s what glow for it, make it happen means to me.
emotional and philosophical.
what i help women build
I help women develop their personal brand, build their body of work, and learn how to market and sell what they do.
At the core, my work is about helping women monetise what they know, what they’ve lived and what they’re here to lead.
That might mean taking an idea from idea to income, turning expertise into an offer, clarifying their message, building confidence in their voice, or creating the identity and strategy to be seen, sell their work and make money from it.
concrete + practical
the experience behind the work
EXPERTISE FIRST, PERSONAL IDENTITY SECOND
Before this business, I spent 16 years in the corporate world working across sales, marketing, leadership, team building and division building.
I learned how people buy, how trust is built, how to communicate value, how to lead people toward a result, and how to build something commercially strong.
Since then, I’ve worked across business, sales, marketing, consulting, personal brand, offers and identity, helping women take their ideas, expertise, gifts and lived experience and turn them into work that creates income.
This work comes from my own lived experience.
It comes from the things I’ve had to move through, the identities I’ve had to outgrow, and the woman I’ve had to become.
my approach
My approach is different because it’s not just strategy. Everybody has a strategy. And honestly, most strategies can work.
But the women I work with don’t need another blueprint from someone else. They need the blueprint that comes from within them.
So first, we look at identity. Who are they becoming? What are they here to lead? What do they actually want? What are they no longer available to build from?
Then from that place, we build the strategy. The brand. The message. The offer. The body of work. The marketing. The sales.
All of it is built on a foundation of real business, sales and marketing skills.
But the work starts with the woman.
Because when she changes, the business changes.
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glow for it
THE IDENTITY
Becoming the woman who can hold the life, business, money and impact she says she wants.
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make it happen
THE EXECUTION
Turning the vision into strategy, action, offers, marketing, sales and real-world results.
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iconic impact
THE MESSAGE
You’ll never impact the world trying to be like it. Your work has to come from what only you can see, say, create and lead.
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get rich right
THE MONEY
Creating money with meaning, getting paid for your work, and putting more money into the hands of good people who want to do good things in the world.
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stay chic
THE LIFESTYLE
Your health, style, standards, environment and way of living matter. You’re not here to build a business that costs you the life you actually want.
personal note
Away from the work, I’m probably somewhere with an espresso, in activewear, overthinking an outfit, writing something down, or planning my next trip.
Fashion is in my blood. I was born into a family in the fashion industry, so style has always been part of how I see the world.
Fitness has been a huge part of my life too. I’ve competed in figure, won a Ms Figure Victoria title back in the day, and still see training as one of the places I come back to myself.
I’ve lived in Bali and Spain while building my business, and Ibiza is still one of my favourite places in the world. House music is a spiritual thing for me. If you know, you know.
I love a strong coffee, a dirty martini with three olives, beautiful spaces, good food, deep conversations, and Law & Order SVU.
I care about the details.
The outfit. The room. The energy. The standard. The way something feels.
Because for me, life was never meant to be something we just get through.
It’s something we get to create.
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Away from the work, I’m usually somewhere with an espresso, in activewear, writing something down, overthinking an outfit, or planning my next trip.
Fashion is in my blood, fitness keeps me grounded, Ibiza has my heart, and house music is a soul thing. If you know, you know.
I love a dirty martini with three olives, beautiful spaces, good food, deep conversations, and Law & Order SVU.
For me, the details matter.
The way life feels matters.
the invitation
If you know you were born for more, and you’re ready to turn your expertise, lived wisdom and message into meaningful work that creates money and impact, you’re in the right place.
This is about becoming the woman you always knew you were.
And building from there.
I’ll see you on the inside.
Glow for it, make it happen.
“You’ll never impact the world trying to be like it.”
